Effects of demographically targeted versus non-targeted advertisements on brand attitude and website evaluation.</p
This paper examines how advertising distinctiveness influences cognitive and affective responses to ...
In light of the rapid increase in the number of online consumers, advertising on websites is increas...
The aim of the study is to investigate the influence of demographic factors and customers’ personal ...
Effects of demographically targeted versus non-targeted advertisements on visual attention.</p
Global investments in online advertising rise quickly but internet users often avoid looking at ads ...
Global investments in online advertising rise quickly but internet users often avoid looking at ads ...
The purpose of this paper is to study brand activism advertising campaigns’ effects on brand attitud...
Advertisements play an important role in today’s market. They help companies to maximize sales of t...
This research examines the effect of target marketing on members of the advertiser’s intended audien...
As businesses' marketing activities have migrated to various social media platforms, competition bet...
Online native advertising is increasingly targeted based on people's online behavior. This study exa...
Online native advertising is increasingly targeted based on people's online behavior. This study exa...
Although, advertising has been a major area of study in marketing, limited research investigating th...
The poster identified underlying dimensions of attitudes toward advertising, personal uses and perce...
Contains fulltext : 168718.pdf (publisher's version ) (Open Access)Increasingly, i...
This paper examines how advertising distinctiveness influences cognitive and affective responses to ...
In light of the rapid increase in the number of online consumers, advertising on websites is increas...
The aim of the study is to investigate the influence of demographic factors and customers’ personal ...
Effects of demographically targeted versus non-targeted advertisements on visual attention.</p
Global investments in online advertising rise quickly but internet users often avoid looking at ads ...
Global investments in online advertising rise quickly but internet users often avoid looking at ads ...
The purpose of this paper is to study brand activism advertising campaigns’ effects on brand attitud...
Advertisements play an important role in today’s market. They help companies to maximize sales of t...
This research examines the effect of target marketing on members of the advertiser’s intended audien...
As businesses' marketing activities have migrated to various social media platforms, competition bet...
Online native advertising is increasingly targeted based on people's online behavior. This study exa...
Online native advertising is increasingly targeted based on people's online behavior. This study exa...
Although, advertising has been a major area of study in marketing, limited research investigating th...
The poster identified underlying dimensions of attitudes toward advertising, personal uses and perce...
Contains fulltext : 168718.pdf (publisher's version ) (Open Access)Increasingly, i...
This paper examines how advertising distinctiveness influences cognitive and affective responses to ...
In light of the rapid increase in the number of online consumers, advertising on websites is increas...
The aim of the study is to investigate the influence of demographic factors and customers’ personal ...
DOI
Add to ORKG