Supplemental Material, jmr.16.0299_web_appendices - Multichannel Strategies for Managing the Profitability of Business-to-Business Customers

Justin M. Lawrence (6507200)
Andrew T. Crecelius (6507203)
Lisa K. Scheer (6507206)
Ashutosh Patil (6507209)

Publication date

March 2019

DOI

10.25384/sage.7893479.v1

Abstract

Supplemental Material, jmr.16.0299_web_appendices for Multichannel Strategies for Managing the Profitability of Business-to-Business Customers by Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer, and Ashutosh Patil in Journal of Marketing Research</p

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Supplemental Material, jmr.16.0299_web_appendices - Multichannel Strategies for Managing the Profitability of Business-to-Business Customers

Abstract

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Supplemental Material, jmr.16.0299_web_appendices - Multichannel Strategies for Managing the Profitability of Business-to-Business Customers

Abstract

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