Supplemental Material, DS_10.1177_0022242919841034 - What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence

Gerard J. Tellis (6634142)
Deborah J. MacInnis (6634145)
Seshadri Tirunillai (6060542)
Yanwei Zhang (690019)

Publication date

April 2019

DOI

10.25384/sage.8040641.v1

Abstract

Supplemental Material, DS_10.1177_0022242919841034 for What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence by Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai and Yanwei Zhang in Journal of Marketing</p

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Supplemental Material, DS_10.1177_0022242919841034 - What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence

Abstract

Extracted data

Supplemental Material, DS_10.1177_0022242919841034 - What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence

Abstract

Extracted data

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