Supplemental Material, DS_10.1177_0022242919847221 for The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis by Thomas Dotzel and Venkatesh Shankar in Journal of Marketing</p
The increase in services must be handled, the high cost of services has the potential to shake off e...
Service guarantees are an important feature of many service offerings because consumers recognize gr...
The authors investigate the effectiveness of service transition strategies for generating shareholde...
Supplemental Material, Executive_Summary_V1 for Assessing Value From Business-to-Business Services R...
Supplemental Material, DS_10.1177_0022242918815894 for Does a Customer on the Board of Directors Aff...
Supplemental Material, jmr.17.0102-web-appendix for Customer-Based Corporate Valuation for Publicly ...
The authors investigate the effectiveness of service transition strategies for generating shareholde...
Supplemental Material, DS_10.1177_0022242918805059 for Sales Force Downsizing and Firm-Idiosyncratic...
Purpose - The purpose of this paper is to examine the risks for manufacturing companies of extending...
Supplemental Material, DS_10.1177_0022242919841584 for Can Advertising Investments Counter the Negat...
Business model innovation by manufacturing firms, through the addition of services to the core produ...
Business model innovation by manufacturing firms, through the addition of services to the core produ...
Supplemental Material, DS_10.1177_0022242918805468 for Swayed by the Numbers: The Consequences of Di...
<p>Supplemental Material, EXECUTIVE_SUMMARY_JSR-15-334.R3 for The Effect of a Service Provider’s Com...
Supplemental Material, DS_10.1177_0022242918823542 for Social Comparison in Retailer–Supplier Relati...
The increase in services must be handled, the high cost of services has the potential to shake off e...
Service guarantees are an important feature of many service offerings because consumers recognize gr...
The authors investigate the effectiveness of service transition strategies for generating shareholde...
Supplemental Material, Executive_Summary_V1 for Assessing Value From Business-to-Business Services R...
Supplemental Material, DS_10.1177_0022242918815894 for Does a Customer on the Board of Directors Aff...
Supplemental Material, jmr.17.0102-web-appendix for Customer-Based Corporate Valuation for Publicly ...
The authors investigate the effectiveness of service transition strategies for generating shareholde...
Supplemental Material, DS_10.1177_0022242918805059 for Sales Force Downsizing and Firm-Idiosyncratic...
Purpose - The purpose of this paper is to examine the risks for manufacturing companies of extending...
Supplemental Material, DS_10.1177_0022242919841584 for Can Advertising Investments Counter the Negat...
Business model innovation by manufacturing firms, through the addition of services to the core produ...
Business model innovation by manufacturing firms, through the addition of services to the core produ...
Supplemental Material, DS_10.1177_0022242918805468 for Swayed by the Numbers: The Consequences of Di...
<p>Supplemental Material, EXECUTIVE_SUMMARY_JSR-15-334.R3 for The Effect of a Service Provider’s Com...
Supplemental Material, DS_10.1177_0022242918823542 for Social Comparison in Retailer–Supplier Relati...
The increase in services must be handled, the high cost of services has the potential to shake off e...
Service guarantees are an important feature of many service offerings because consumers recognize gr...
The authors investigate the effectiveness of service transition strategies for generating shareholde...