Beyond words of popularization mining: Reviews on comic books movies

Objectives: This paper aims to analyse the terms used by the of movie critics on popular comic book movies. From the analysis we are able to know what are the factors that most movie critics will focus at, whether the top movie critics review has an impact on the decision of general movie goers and from this will determine why the movies was a box office success. Methods: The research is done via text mining from SAS Enterprise Miner software which utilize the text analytics tool to analyse movie reviews by movie critics’ professionals. The analytical processes involved are text parsing, text filtering, text clustering and the text topic method. Correlation of terms is identified to help in determining the significance of each terms nested within the reviews. Findings: The findings show that the actors, the movie's characters and the film storyline are the most common type of terms that most movie critics are focusing on, thus this factors is what drives the reputation of the film and making it a blockbuster hit around the world. Application/Improvements: The results obtained can help the entertainment industry on their decision making on what to focus on when it comes to producing comic books superheroes into movies based on the sentiment analysis in identifying the postive and negative terms and their relationship with one another