Add to ORKGThe purpose of this study is to determine the influence of brand image, online perception of credibility and online perception of buying interest in the market of smartphone products with a case study in the Semarang City, Indonesia. It is a quantitative research by using a survey with 200 questionnaires. The results are valid and reliable against the interest in buying smartphone products. Furthermore, the brand image is positively related but not significant to the interest of buying smartphone products. Online brand personality and online perceived quality are positively and significantly related to the interest of buying.peer-reviewe
Buying decision is the stage in which consumers make the decision or take an action whether to purch...
The technology of smartphone has greatly affects the behavior of people and their attitude toward th...
This research aims to discuss the influence of Product Quality, Price and Brand Image Towards Purcha...
The purpose of this study was to examine the effect of country-of-origin and brand image on purchase...
Intense competition in this globalization era has become a trigger in marketing and growing rapidly ...
The main purpose of this study is to investigate the impact of customer satisfaction and brand image...
One of the competing mobile brands in Indonesia is xiaomi, the xiaomi brand itself began to be known...
This research aims to examine the influence of brand image on purchase behavior through brand tru...
This research aims to examine the influence of brand image on purchase behavior through brand tru...
The objectives of this study are to: 1) examine the effect of brand image on purchase intention, 2) ...
The rapid development of technology has changed almost all aspects of human life. The result of tech...
The rapid development of technology has changed almost all aspects of human life. The result of tech...
The rapid development of technology has changed almost all aspects of human life. The result of tech...
This study aims to examine the effect of brand image, product quality and price on purchase intentio...
Buying decision is the stage in which consumers make the decision or take an action whether to purch...
Buying decision is the stage in which consumers make the decision or take an action whether to purch...
The technology of smartphone has greatly affects the behavior of people and their attitude toward th...
This research aims to discuss the influence of Product Quality, Price and Brand Image Towards Purcha...
The purpose of this study was to examine the effect of country-of-origin and brand image on purchase...
Intense competition in this globalization era has become a trigger in marketing and growing rapidly ...
The main purpose of this study is to investigate the impact of customer satisfaction and brand image...
One of the competing mobile brands in Indonesia is xiaomi, the xiaomi brand itself began to be known...
This research aims to examine the influence of brand image on purchase behavior through brand tru...
This research aims to examine the influence of brand image on purchase behavior through brand tru...
The objectives of this study are to: 1) examine the effect of brand image on purchase intention, 2) ...
The rapid development of technology has changed almost all aspects of human life. The result of tech...
The rapid development of technology has changed almost all aspects of human life. The result of tech...
The rapid development of technology has changed almost all aspects of human life. The result of tech...
This study aims to examine the effect of brand image, product quality and price on purchase intentio...
Buying decision is the stage in which consumers make the decision or take an action whether to purch...
Buying decision is the stage in which consumers make the decision or take an action whether to purch...
The technology of smartphone has greatly affects the behavior of people and their attitude toward th...
This research aims to discuss the influence of Product Quality, Price and Brand Image Towards Purcha...