Culture and public on the example of the Egon Schiele Art Center

The aim of this this diploma thesis is to explore the relationship between the art galleries and the public. The key focus is to analyze indispensable approaches galleries should employ in order to survive on the cultural market. Firstly, the thesis discusses the economic aspects with the particular focus on the value added to the management and marketing of galleries. The next part deals with the social aspects. In addition to the gallery visitors and the influence of gallery interior on the visitor, the division of art on commercial and non-commercial sphere is explored. Furthermore, the term "socially engaged art" will be specified. The final discussion then shows the previous research by presenting practical examples to illustrate the importance of the issue, particularly focusing on the Egon Schiele Art Center in Český Krumlov