The aim of this research is to understand the impact of the fast fashion strategy. By analysing the topic, the researcher has explored the influences and effects fast fashion has on consumers whilst shopping for clothes. Moreover the researcher examined whether the fast fashion strategy affects females from all age groups. The study was qualitative based and 16 in-depth interviews were undertaken with females. Using purposive sampling, the respondents were chosen based on their age in order to gain a wide knowledge of consumers' shopping habits. The questions were based on themes developed in the literature review and the researcher's initial aim and objectives. Overall the results of the 16 interviews revealed that young consumers were dra...
The fast fashion industry is expanding rapidly where goods are produced at lower prices with lower q...
none2This study, for the first time, empirically investigates the actual buying behaviour of Generat...
This study, for the first time, empirically investigates the actual buying behaviour of Generation Y...
The aim of this research is to understand the impact of the fast fashion strategy. By analysing the ...
Graduation date: 2012Fast fashion is a term used to describe trendy apparel created with a short cyc...
Today, fashion not only engulfs our daily life but also our environment. Fuelled by globalisation, t...
Today, fashion not only engulfs our daily life but also our environment. Fuelled by globalisation, t...
In recent years fast fashion has become a new trend. Fast fashion has changed the way how consumers ...
Background: Fast fashion is a rather new business strategy and is defined to be affordable...
Background: Fast fashion is a rather new business strategy and is defined to be affordable...
The purpose of this study is to critically examine, in the context of the Fast-Fashion industry, the...
Is there a need for fast fashion? Fast fashion is around because retailers have to cater to growing ...
The Millennial generation are focused on wanting new goods and services more frequently and as fast ...
The retail industry currently is dominated by fast-fashion spurring overconsumption where consumers ...
In recent years, the fashion and textile industries have come under pressure to manage customer expe...
The fast fashion industry is expanding rapidly where goods are produced at lower prices with lower q...
none2This study, for the first time, empirically investigates the actual buying behaviour of Generat...
This study, for the first time, empirically investigates the actual buying behaviour of Generation Y...
The aim of this research is to understand the impact of the fast fashion strategy. By analysing the ...
Graduation date: 2012Fast fashion is a term used to describe trendy apparel created with a short cyc...
Today, fashion not only engulfs our daily life but also our environment. Fuelled by globalisation, t...
Today, fashion not only engulfs our daily life but also our environment. Fuelled by globalisation, t...
In recent years fast fashion has become a new trend. Fast fashion has changed the way how consumers ...
Background: Fast fashion is a rather new business strategy and is defined to be affordable...
Background: Fast fashion is a rather new business strategy and is defined to be affordable...
The purpose of this study is to critically examine, in the context of the Fast-Fashion industry, the...
Is there a need for fast fashion? Fast fashion is around because retailers have to cater to growing ...
The Millennial generation are focused on wanting new goods and services more frequently and as fast ...
The retail industry currently is dominated by fast-fashion spurring overconsumption where consumers ...
In recent years, the fashion and textile industries have come under pressure to manage customer expe...
The fast fashion industry is expanding rapidly where goods are produced at lower prices with lower q...
none2This study, for the first time, empirically investigates the actual buying behaviour of Generat...
This study, for the first time, empirically investigates the actual buying behaviour of Generation Y...