An interpretative analysis into the digitalisation of intimacy and relationships and the phenomenon of online dating.

Introduction (part): Online dating has arguably becoming the most popular method for people seeking new relationships. The past 15 to 20 years have witnessed what Finkel et al. believe to be a radically changed landscape in the world of dating, and is vastly becoming the preferable means of seeking companionship (2012). 23% of online daters in North America said they have met their spouse or long term partner with the use of a dating site, a significant increase from 17% in 2005 (Smith, 2013). Once considered as a 'last resort' and for people who were 'desperate' and socially inept (Whitty and Carr, 2006), our combination of tech-dominated culture and societal changes have allowed online dating to become a popular and respectable practiceba_medunpub2326_ethesesunpu