Purpose: The purpose of this study is to analyse the aspects of consumer power from a consumer's perspective. It will also consider if consumer power is impacted through and affected by consumer behaviour. Design/Methodology/ Approach: This research study will be conducted using a quantitative questionnaire. The questionnaire will be distributed online in the UK with no restriction to gender and anyone who is over age of 18 was allowed to participate. A sample size of 100 was obtained to gain a wide range of answers. Findings: From the data analysis that was conducted it can be concluded that consumers do feel power in a number of ways and their behaviour can be seen to affect how they use this power. It was seen that for the most part the ...
Purpose: This paper considers the notion of consumer empowerment across the financial, legal and med...
Date: (2022-06-01) Level: Master thesis in Business Administration, 15 cr. Institution: School of Bu...
Purpose The purpose of this paper is to report on the development and validation of a consumer powe...
Purpose: The purpose of this study is to analyse the aspects of consumer power from a consumer's per...
Purpose: The aim of the research is to understand how consumers use their power against businesses ...
International audienceThe current paper reviews the concept of power and offers a new architecture f...
This study examined how a heightened sense of power affects customers’ behavioural response followin...
In many instances, the past studies provide evidence that power influence individuals to focus on th...
Peer-reviewedSince the internet was first used in the business world, researchers have been asking w...
Purpose - Arguing that increasing use of information and communication technologies (ICT) is shiftin...
Purpose- This dissertation research study aims to gain a deeper understanding of the factors that in...
The study of consumer behaviour develops great interest for consumers, students, scientists, and mar...
This research investigates consumer power in the context of crowdsourcing. In a series of studies, t...
From a Critical Social Theory (CST) perspective this research critiques assumptions that the interne...
The paper analyzes the impact of influencers on consumer behavior. The research aim – to investigate...
Purpose: This paper considers the notion of consumer empowerment across the financial, legal and med...
Date: (2022-06-01) Level: Master thesis in Business Administration, 15 cr. Institution: School of Bu...
Purpose The purpose of this paper is to report on the development and validation of a consumer powe...
Purpose: The purpose of this study is to analyse the aspects of consumer power from a consumer's per...
Purpose: The aim of the research is to understand how consumers use their power against businesses ...
International audienceThe current paper reviews the concept of power and offers a new architecture f...
This study examined how a heightened sense of power affects customers’ behavioural response followin...
In many instances, the past studies provide evidence that power influence individuals to focus on th...
Peer-reviewedSince the internet was first used in the business world, researchers have been asking w...
Purpose - Arguing that increasing use of information and communication technologies (ICT) is shiftin...
Purpose- This dissertation research study aims to gain a deeper understanding of the factors that in...
The study of consumer behaviour develops great interest for consumers, students, scientists, and mar...
This research investigates consumer power in the context of crowdsourcing. In a series of studies, t...
From a Critical Social Theory (CST) perspective this research critiques assumptions that the interne...
The paper analyzes the impact of influencers on consumer behavior. The research aim – to investigate...
Purpose: This paper considers the notion of consumer empowerment across the financial, legal and med...
Date: (2022-06-01) Level: Master thesis in Business Administration, 15 cr. Institution: School of Bu...
Purpose The purpose of this paper is to report on the development and validation of a consumer powe...