Add to ORKGThe book introduces social marketing as a powerful tool for addressing human problems. It demonstrates its effectiveness through evidence gathered from many projects undertaken to help address various social or environmental issues. It then illustrates its approach through a detailed example using an approach that distils the key dimensions of various successful frameworks
Social marketing pursues social goals by applying commercial marketing approaches to changing be...
If you are looking to achieve sustainable behaviour change by adopting a truly people-centred approa...
Social marketing has been used for over 40 years to facilitate change across a wide range of behavio...
Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value ...
The conference brought together international businessman who were experimenting in creating more hu...
Adopting an international approach and offering a broader and contemporary perspective, this second ...
Social marketing is receiving unprecedented focus and support from government, the private sector an...
Social marketing is a behaviour change strategy that is used by governments and non-profits around t...
Social Marketing involves the application of marketing techniques (usually associated with promoting...
The author was honoured by CIM to present the topic based on his book. The event "Five great minds" ...
Background: Since 1971, social marketing (SM) has been adopted as a behaviour change approach to add...
Social marketing is the adaptation of commercial marketing principles, tools and approaches to progr...
How can the positive power of a marketing ethos and techniques solve social problems? We propose a d...
“Progress is possible, No one can stop it, but obstacle is there, we have to face it. ” – Amartya S...
Purpose – The purpose of this paper is to critically evaluate the state of social marketing in the l...
Social marketing pursues social goals by applying commercial marketing approaches to changing be...
If you are looking to achieve sustainable behaviour change by adopting a truly people-centred approa...
Social marketing has been used for over 40 years to facilitate change across a wide range of behavio...
Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value ...
The conference brought together international businessman who were experimenting in creating more hu...
Adopting an international approach and offering a broader and contemporary perspective, this second ...
Social marketing is receiving unprecedented focus and support from government, the private sector an...
Social marketing is a behaviour change strategy that is used by governments and non-profits around t...
Social Marketing involves the application of marketing techniques (usually associated with promoting...
The author was honoured by CIM to present the topic based on his book. The event "Five great minds" ...
Background: Since 1971, social marketing (SM) has been adopted as a behaviour change approach to add...
Social marketing is the adaptation of commercial marketing principles, tools and approaches to progr...
How can the positive power of a marketing ethos and techniques solve social problems? We propose a d...
“Progress is possible, No one can stop it, but obstacle is there, we have to face it. ” – Amartya S...
Purpose – The purpose of this paper is to critically evaluate the state of social marketing in the l...
Social marketing pursues social goals by applying commercial marketing approaches to changing be...
If you are looking to achieve sustainable behaviour change by adopting a truly people-centred approa...
Social marketing has been used for over 40 years to facilitate change across a wide range of behavio...