International audienceThe marketing literature on program context includes several studies on the influence of program-induced positive and negative emotions on the evaluation of embedded television advertisements. While the majority of these studies have been conducted with younger adults, new discoveries on the differentiated processes of emotion regulation among younger and older adults are reviving interest in this topic. The present study examined the impact of television program context on program-induced affective reactions and on the processing of embedded television advertisements among younger and older adults. Program-induced mood valence was manipulated by using excerpts from sad and happy films. This research shows that affecti...
This paper examines age differences in liking of arousing television commercials and recall of the a...
Film clips are established to induce or intensify mood states in young persons. Fewer studies addres...
Younger and older adults (N = 207) viewed a film scene eliciting strong negative emotions and then i...
International audienceThe marketing literature on program context includes several studies on the in...
Understanding older adults’ responses to advertising is vital for the industry because older adults ...
This paper aims to identify the effect of selected advertising on consumers by assessing their emoti...
International audienceDo the elderly and the youth evaluate advertising differently? Taking into acc...
The study of emotional regulation in relation to age has been a growing body of research over the pa...
Although previous research suggests that overall emotional reactivity does not change with normal ag...
Relative to a sad TV program, a happy program induced: (1) a happier mood as viewers watched both pr...
The purpose of this study was to assess how emotions elicited by television programs influence the w...
Relative to a sad TV program, a happy program induced: (1) a happier mood as viewers watched both pr...
When the association between emotion and well-being is being considered, positive emotions usually c...
This study was designed to measure differences between elderly and young adults in terms of their ex...
This research investigated motivational influences associated with age on re-sponses to emotional ad...
This paper examines age differences in liking of arousing television commercials and recall of the a...
Film clips are established to induce or intensify mood states in young persons. Fewer studies addres...
Younger and older adults (N = 207) viewed a film scene eliciting strong negative emotions and then i...
International audienceThe marketing literature on program context includes several studies on the in...
Understanding older adults’ responses to advertising is vital for the industry because older adults ...
This paper aims to identify the effect of selected advertising on consumers by assessing their emoti...
International audienceDo the elderly and the youth evaluate advertising differently? Taking into acc...
The study of emotional regulation in relation to age has been a growing body of research over the pa...
Although previous research suggests that overall emotional reactivity does not change with normal ag...
Relative to a sad TV program, a happy program induced: (1) a happier mood as viewers watched both pr...
The purpose of this study was to assess how emotions elicited by television programs influence the w...
Relative to a sad TV program, a happy program induced: (1) a happier mood as viewers watched both pr...
When the association between emotion and well-being is being considered, positive emotions usually c...
This study was designed to measure differences between elderly and young adults in terms of their ex...
This research investigated motivational influences associated with age on re-sponses to emotional ad...
This paper examines age differences in liking of arousing television commercials and recall of the a...
Film clips are established to induce or intensify mood states in young persons. Fewer studies addres...
Younger and older adults (N = 207) viewed a film scene eliciting strong negative emotions and then i...