International audienceSpecies presently considered as invasive were often deliberately introduced. Which factors led them from being desired to being denounced and what trajectory did such a transition follow? Using the case of common gorse (Ulex europaeus) on Reunion Island, the aims of this study were first, to identify and describe the different status that were attributed to this species since its introduction; and second, to discern the factors that influenced their emergence and decline in the public sphere. Five types of status were identified for common gorse in Reunion (useful, nationalistic, indigenized, noxious weed, and invasive), each peaking at a certain time, and then reverting to a low-key presence. The emergence and dissemi...