Performance Evaluation of Farmers’ Social Group: A Case Study of Taoyuan Young Farmers’ Club

2013年，行政院農業委員會規劃「青年農民專案輔導實施計畫」，由直轄市及縣市農會召集轄區內青年農民組成聯誼平台，目前，台灣共有15個青年農民聯誼會。農民團體或組織最初成立目標的落實以及運作經營的績效，都會受其成員的參與程度影響，對於青年農民聯誼會而言，滿足青年農民們所期待的服務及幫助，以及維持會員們的滿意度與忠誠度，甚至吸引更多青年農民的加入，是一個重要議題。 由於青年農民聯誼會是以聯誼性為成立目的非營利社團，相關研究仍付之闕如。緣此，本研究以桃園市青年農民聯誼會為研究對象，根據非營利組織的相關理論，建構一組衡量青年農民聯誼會績效的評估指標，再以重要－表現程度分析法(Importance-Performance Analysis)分析問卷資料，以期探討青年農民聯誼會成員對聯誼會對各項評估指標之重視度以及滿意度，進而探討兩者之間的關係。 根據研究發現桃園市青年農民聯誼會需要改善的指標有「桃青農的社會聲望與公信力」、「與其他青年農民組織的互動交流」及「提供農業方面交流學習平台」等，皆屬於「與外界的資源網絡關係方面」構面的指標項目。故其他類似農民組織可以針對此項構面加強改善。最後建議政府可以在網路上建置雲端平台，需要幫助的青年農民可以在平台上刊登自己所需要的協助，各地的青年農民可以彼此交流或討論。In 2013, Council of Agriculture Executive Yuan has planned a project “Implementation on Counseling Young Farmers,” where Farmers’ Organizations coming from the municipalities, cities, and counties convene the young farmers to form a platform. Now, there are 15 Young Farmers’ Clubs. The original aim and performance evaluation will be influenced by the involvement of the members in an organization. Therefore, it is an important issue to maintain the satisfaction and loyalty of the members, and to attract more young farmers to join. This research sampled from the members of Taoyuan Young Farmers’ Club. Based on the theories of non-profit organizations and collecting data from past literature, the appropriate evaluation criterion and scale to Young Farmers’ Clubs’ performance have been developed and induced. Through the questionnaires and IPA method (Importance-Performance Analysis), we also explore the membership’s emphasis and satisfaction on the evaluation criteria and the relationship between them. The indexes that need improving are “the Social Reputation and Credibility of Taoyuan Young Farmers’ Club,” “the Interaction with Other Young Farmers’ Clubs,” and “a Platform for Learning Exchange on Agriculture,” which belong to the facet “Extra Resources from the External.” Accordingly, government could build a platform on-line, where young farmers could post what they need or communicate what they are confronted with other young farmers