Topping Ice Cream Business Plan

The brand Topping Ice Cream was established in the year 2013 May 18 without pervious planning or preparation. The urge of starting such business was initiated by two co-founders with the pure intension of providing a better product and with the right conscious. Because within the past 3 years, there have been increasing news reports regarding to the raising concern on human health problem. As people are becoming more health conscious, this has led to certain public concern on the quality of the product they have been indulging. Therefore, the goal of Topping Ice Cream is to deliver an image of purity, fun, honesty, innocence, and quality which consumers can be confident that Topping’s product is truly suitable for people of all ages. To ensure the long-term success of the Topping Ice Cream, this Business Plan is to provide a general structure of how the company should proceed and achieve within the next 8 years with two stages of investments; initial and future investments. The Business Plan includes a comprehensive planning and preparation of Topping Ice Cream’s strategies that help define the company brand and differentiates itself in this competitive global environment.I. Executive Summary 1 II. Introduction and Background 6 III. Description of Business 9 a. Topping Ice Cream Product 9 b. Topping Ice Cream Service 15 c. Customization of the Product 18 IV. Business Model 20 a. Topping Ice Cream Workshop 21 b. Initial Investment (Ice Cream Truck) 22 c. Future Investment (Small Shop) 24 d. Business Pricing 28 e. Business Legal Structure 29 V. Business Channels and Location 30 a. Topping Ice Cream Workshop 30 b. Topping Ice Cream Shop & Truck 30 c. Retail Location 32 VI. Market Analysis 35 a. Customer Analysis 37 b. Competitor Analysis 39 VII. Marketing Analysis 50 a. Marketing Plan 50 b. Guerilla Marketing 58 VIII. Financial Analysis 62 a. Cash-Flow Break-Even (Conservative Scenario) 62 b. Accounting Break-Even (Conservative Scenario) 68 c. Cash-Flow Break-Even (Base Scenario) 71 d. Accounting Break-Even (Base Scenario) 77 e. Milestone 80 f. Risk Analysis 81 IX. Reference 8