Educational Service Innovation - From the Service Management Perspective to Discuss the Evolution and Future Development of Higher Education Market in Greater China

高等教育的財政危機由來已久。雖然學者對於大學的價值仍有爭議，學校雖早已擁抱了市場的機制。為了解決尋找新財源的問題，本研究引用近來蓬勃的服務業管理相關理論至高等教育市場上，希望藉由這些新的思想來解決高等教育的困境。 在本研究中，我們探討高等教育危機的成因，分析是否教育算是一種服務，整理教育服務的特徵，提出一個完整的服務創新架構以分析教育創新，對於高等教育拓展財源的方式進行完整而詳盡的研究，並針對大中華區的學校提出建議。Higher education institutes around the world are facing funding problems for decades. Although scholars are still disputing the value of university, schools are becoming more commercialized. In order to resolve the difficulty of finding new source of funding, we applied the recent academic development of service management to the higher education market to provide new direction for higher educational institutes. In this study, we discussed the cause of the higher education crisis, analyzed whether education is service, summarized the characteristics of education as a service, proposed a comprehensive service innovation framework to analyze the educational service innovation and provide a detailed study of how schools can find new source of funding especially for schools in the greater China area