A SCP approach to the Analysis of non-school Education Industry

在臺灣，社會對補習班存在刻板印象，補習教育日益蓬勃是因為社會需求增加。人口出生率下降但補習不斷，一般民眾感受民間每人教育支出有遞增趨勢。本研究檢視教育投資的資本成本、經常成本與家庭教育支出，進而探究學生在選擇補習教育與家庭教育支出之關係。 補習不但是學生的生活重心，國中階段更是學生參與補習高峰，但國中高補教市場集中在課業補習居多，國高中生參加才藝類補習比率很低。高中階段另有學術傾向的分野，補習科目除數學、英文外，另有文科與理科兩大類。此外，補教市場需求面變化，因工作需求提高、休閒需求提高、家庭結構轉變等因素，促成補教市場需求提高。 運用SCP模式及五力分析來分析補教產業發展並運用TEPS資料庫作為本研究數據資料來源與推論依據。補教產業未來趨勢，補教業者除必須強調市場佔有率外，還要追求高度顧客佔有率，經營重點勢必走向國際化、集團化、資訊化及數位化方向。而在課程內容上，需往精緻化、專業化、整合化與全方位方向來設計。本研究建議，讓補教業就地提供多元課程，減少偏鄉地區不利條件，讓補習教育與學校教育雙軌並存、互助互利。國家教育長期發展策略，除最關鍵的中小學教育外，更重要是提升高等教育投資報酬率，若能在學校教育外搭配補習教育使其發揮多元素材與彈性特質，將能滿足國人對教育的各種需求。In Taiwan, cram education there is a stereotype, tutoring is growing because of the increased demand. Fertility decline but tutorial constantly, people feel private educational expenditure per person there is an increasing trend. This study examines the education investment in capital cost, often costs and expenditures of family education, and research students in selecting tutoring education and family education of the relationship between expenditure. Cram education is not only the lives of students, junior high students to participate in tutorial is the peak, but the junior high Cram education market, mostly concentrated in the academic tuition, state high school students participate in talent tutorial ratio is very low. Another tendency of high school academic distinction, tutorial subjects except math, English, there were two types of liberal arts and science. In addition, the supplementary education market, demand side changes, increasing demand for work and leisure needs of the family structure changes and other factors, led to increasing demand for supplementary education market. Use SCP mode and five forces analysis to analyze cram education industry development and research as the TEPS database data in the data source and inference. Supplementary education industry, future trends, cram schools in addition to the importance of market share, but also the pursuit of a high degree of customer share is bound to focus on international business, group, information technology and digital direction.In the course content, the need to specialization, professional, consolidation, and Omni-directional orientation to design. This study suggests that, to cram schools to provide multiple programs in place to reduce the adverse conditions in remote areas, so that remedial education and school education track coexistence, mutual benefit. National education policy, in addition to the long-term development of the most crucial primary and secondary education, the more important to raise the rate of return on investment in higher education, to be in school education, with tutoring to play multiple materials and elastic qualities, will be able to meet our needs in education