COMPETITIVENESS OF CROATIAN PRODUCTION AND PROCESSING OF WHEAT ON THE EU MARKET

Analiza konkurentnosti je zahtjevan proces koji obuhvaća prikupljanje podataka i usporedbu na makro i mikro ekonomskoj osnovi. Za potrebe ovog rada obavljena je analiza prikupljanjem dostupnih podataka o proizvodnji i preradi pšenice u Republici Hrvatskoj i Europskoj Uniji (desk istraživanje), pet županija istočne Hrvatske (130 uzoraka proizvođača i 18 uzoraka prerađivača pšenice) i istraživanje ponude pšeničnog brašna na tržištu Republike Hrvatske. Na temelju prikupljenih podataka obavljena je analiza strukture uzoraka prema različitim varijablama, sukladno obavljenoj deskriptivnoj statističkoj analizi za varijable ordinalnog i kvantitativnog tipa (omjerne i intervalne). Analizom prikupljenih podataka obavljeni su izračuni konkurentnosti primjenom metode troškovi domaćih resursa (DRC) te formiranjem analitičke matrice (PAM). Izračunom izdvojenog koeficijenta (DRC) nije potvrđena konkurentnost hrvatske proizvodnje pšenice za referentne godine, prema paritetnim domaćim cijenama. Za izdvojeni segment prerade pšenice, također primjenom navedene metode, utvrđen je neutralan status konkurentnosti prema DRC koeficijentu. Utvrđene su moguće potrebite prilagodbe standarda poslovanja, vanjske trgovine, vanjsko-trgovinske zaštite i domaće potpore u okviru Zajedničke poljoprivredne politike (ZPP). Obavljena je ocjena ekonomske učinkovitosti hrvatske proizvodnje i prerade pšenice u insceniranim uvjetima metodom izračuna koeficijenta DRC (održavanje proizvodnje na postojećoj razini; DRC proizvodnja 1,19 - ne konkurentnost, DRC prerada 1 - neutralni status, na razini smanjenja za 50% za oba proizvođačka faktora; DRC proizvodnja 2,39 – visoka ne konkurentnost, DRC prerada nepromijenjena - neutralna 1, minimiziranje mlinskog sektora uz održavanje proizvodnje pšenice na jednakoj razini; DRC proizvodnja 1,19 - nekonkurentnost, prerada DRC 0,45, što ukazuje na konkurentno poslovanje. Obavljeni izračuni pokazali su međusobnu disekonomsku međuovisnost proizvodnje i prerade pšenice u Republici Hrvatskoj, uz pozitivan utjecaj na stabilnost i održivost poslovanja u ruralnim područjima. Temeljem provedenog istraživanja utvrđeno je kako postoje uvjeti za kvantitativno i kvalitativno povećanje proizvodnje i prerade pšenice u Republici Hrvatskoj.Analysis of competitiveness is a demanding process that includes data collection and comparison to the macro and micro economic basis. For the purposes of this study, an analysis of the available data on the production and processing of wheat in the Republic of Croatia and the European Union (desk research), 5th Region of eastern Croatian (130 samples of producers and processors of wheat 18 samples) and research offers wheat flour market Republic Croatian. Based on the collected data, an analysis of the structure of the samples according to different variables in accordance with the performed descriptive statistical analysis for ordinal variables and quantitative (the metering and interval). The data analysis were performed calculations using the cost competitiveness of domestic resources (DRC), and making analytical matrix (PAM). The calculation of separated coefficient (DRC), has not confirmed the competitiveness of Croatian wheat production for the reference year, the parity domestic prices. For the isolated segment of wheat also use of the method was determined neutral status of competitiveness to the DRC coefficient. Identified as possible the necessary adjustments to business standards, foreign trade, foreign trade protection and domestic support under the Common Agricultural Policy (CAP). Today was the evaluation of economic efficiency of the Croatian production and processing of wheat in a simulated conditions of the method of calculating the coefficient of the DRC; (maintenance of production at the current level; DRC production of 1.19 - not competitiveness, DRC processing 1 - neutral status, the level of reduction of 50% for both manufacturing factors; DRC production of 2.39 - not high competitiveness, DRC processing is not changed - neutral 1, minimizing the mill sector while maintaining the production of wheat on the same level; DRC production of 1.19 - not competitiveness, processing DRC 0.45 indicating a competitive business. Performed calculations showed mutual disekonomsku interdependence of production and processing of wheat in the Republic of Croatia, with a positive impact on the stability and sustainability of the business in rural areas. Based on the research it was found that the conditions for the quantitative and qualitative increase in the production and processing of wheat in the Republic of Croatia