A Content Analysis of Master & Ph. D. Theses Relevant to Ecotourism in Taiwan

生態旅遊的概念被提出至今，在國際上蓬勃發展，已經普遍被視為是能夠同時兼顧環境生態保育，與促進地方永續發展的一個策略。國內近年也順應國際潮流大力推動生態旅遊，本研究基於Weaver & Lawton（2007）的分析架構，對台灣生態旅遊相關的學位論文做內容分析，並與推動政策做一對照，以分析國內的現況與發展。本研究依據書目資料與摘要，分析184篇相關論文的年份、系所、主題概念、個案地點、調查對象與方法等項目。研究發現在時間上，論文數量的成長趨勢與政府的積極推動有密切的關係；在空間上，以保護區與國家風景區的個案最多，社區生態旅遊的成長趨勢最為明顯；在主題上，主要集中在市場區隔、社區居民、以及生態旅遊產生的衝擊上。而由於國內目前在生態旅遊操作上多指涉社區，故在主題的分類架構上，或可考慮將社區的部分獨立出來，以符合台灣生態旅遊發展的特色。鍵字：內容分析、趨勢分析、學位論文、文獻回顧、編碼、在地社區 The concept of ecotourism has been flourishing internationally and has generally been considered as one of the strategies to integrate environmental and ecological conservation and local sustainable development. While Taiwanese government has been promoting ecotourism in great efforts to response to this international trend in recent years, this study aims to clarify the status and development of ecotourism in Taiwan by analyzing relevant domestic Master & Ph. D. theses based on the framework of Weaver & Lawton (2007).Totally, bibliographic information and abstracts of 184 theses were analysed. The topics analysed in this study included year of publishing, deparment(s) of auther(s), theme, location of cases, objectives and methods. This study found that the growing trend in the number of theses relevant to ecotourism was closely related to the active promotion of the Government. Both protected areas & National Scenic Areas were two most popular study sites. And there was a growing attention to local communities. The study theme mainly focused on market segmentation, community residents, and the impact due to ecotourism. Since it usually related to local communities for ecotourism activities in Taiwan, this study suggested that an independent subject category in analysis shall be considered.eywords: content analysis, trend analysis, master & Ph. D theses, literature review, coding, local community中文摘要 iibstract iii一章 緒論 1一節 研究動機與目的 1二章 文獻回顧 3一節 生態旅遊 3二節 台灣的政策與推動 13三章 研究方法與步驟 21一節 內容分析法與相關研究 21二節 研究步驟 32三節 研究限制 39四章 內容分析結果 40一節 單項分析結果 40二節 時間分布趨勢 55三節 其他項目之交叉比對 61五章 討論與結論 67一節 討論 67二節 結論 73三節 後續研究建議 74考文獻 76錄一：本研究分析論文列表 79錄二：各類別之系所列表 9