Startup as a Form of (Self-)employment and Entrepreneurship

Poduzetništvo se sve češće spominje u kontekstu poslovnog djelovanja mladih putem startupa kao aktualnog organizacijskog modela. Poduzetnik je inovator koji nastoji svakodnevnim promjenama poslovnog pristupa, ideje i proizvoda ostvariti svoje ciljeve. Poduzetnički pothvat uključuje elemente važne za poslovno funkcioniranje, a obuhvaća ljudski potencijal, financijski kapital i tehnologiju. Poduzetništvo se zasniva na adekvatnoj informiranosti, ali prije svega na spremnosti osobe na upuštanje u poslovni rizik. U istraživanju je korištena kvalitativna metoda polustrukturiranog intervjua, a realizirani je uzorak obuhvatio šest sudionika odnosno osnivača startupa koji djeluju na širem području grada Splita. Predmet istraživanja je djelovanje startupa kao (ne)održive organizacije, uz definiranje elemenata nužnih za učinkovito funkcioniranje. Sudionici smatraju kako je za pokretanje startupa poželjna određena financijska samostalnost, kombinirana s visokom razinom inovativnosti i natjecateljskim stavom. Kvalitetan strateški plan i uspješno prilagođavanje promjenjivim okolnostima su nužni za opstanak i napredovanje aktivnosti poduzeća, u društvenom kontekstu opterećenom razgranatim birokratskim aparatom i anti – poduzetničkim mentalitetom. Kontinuirana i raznovrsna edukacija je važan alat usavršavanja kompetencija zaposlenika, nadilaženja prepreka i postizanja konkurentnosti.Entrepreneurship is increasingly present in the business context of young people through the startup as a new organizational model. The entrepreneur is an innovator who strives to achieve his/her goals, through the daily change of business approach, ideas and products. The entrepreneurial venture involves elements important for business operations, and encompasses human resources, financial capital and technology. Entrepreneurship is based on reliable information, but above all on the readiness of a person to enter a business risk. The qualitative method of semi-structured interview was applied in our research. The sample included six participants, i.e. the founders of startups operating in the wider area of the city of Split. The research problem is the startup as a (non) sustainable organization, along with the recongnition of the elements necessary for effective functioning. Participants believe that a certain financial autonomy is desirable for the establishment of start ups, combined with a high level of innovation and competitive attitude. A quality strategic plan and successful adaptation to changing circumstances are necessary for the survival and advancement of enterprise activities, in the social context burdened with the massive bureaucratic apparatus and an anti - entrepreneurial mentality. Continuous and diverse education is an important tool for improving employee competencies, overcoming obstacles and achieving competitiveness