Responsible corporate behaviour at Szerencsejáték Zrt.

The GRI frame system determines exactly in which thematical group and with what content a company "should work"2 , the one that would designate itself as a responsible company. Nevertheless, this documentum does not contain special supplementing indicators, definitions elaborated for the gambling game industry. Responsible game standards within the general indicator cathegories can be mostly classified within the product responsibility cathegory. The European Lotteries Responsible Game Organising Standards conceptualize expectations related to responsible game organization, divided into ten larger thematic spheres, but indicator protocols were not prepared even in this case. One piece of data was enumerated among the topics of responsible game organization - the sum spent on the prevention problems with gambling games. However, there is much more than that. The possible indicators of a responsible game organization are determinable and can be extrapolated from the Responsible Game Standard certifying frame system, and on the basis of the indicating numbers applied by lottery companies that have overcome the qualification. Within the frames of the present paper, the introduction of indicators dealing with problematic players, the analysis of the company's such activities and a glimpse on these research results is possible