Facilitators to Breastfeeding Among WIC Participants

Purpose: This study was developed to assess the facilitators to breastfeeding in the Pima County Women, Infants, and Children Program (WIC) in order to inform programming and improve breastfeeding rates. Background: Although breastfeeding for at least six months has numerous maternal and child health benefits, and is promoted by WIC, WIC women have historically had low breastfeeding rates. Improving lower than desired breastfeeding rates in the Pima County WIC program is a priority. Methods: A paper survey was administered to participants in the Pima County WIC program who had breastfed their youngest child under 12 months of age. Results: The most frequent reported influence on the decision to breastfeed was family. Likewise, support of family or friends was the highest reported facilitator to breastfeeding continuation. The most important reason indicated for breastfeeding was infant health. The greatest barrier to breastfeeding continuation was concerns of low milk supply, followed by returning to work or school. Conclusion: The Pima County WIC program can build upon the ways they support breastfeeding by incorporating family in education efforts and identifying what will facilitate participants' breastfeeding goals and participants overcome barriers to breastfeeding