This dissertation investigates the geminate consonant phenomena known as integrity and inalterability with an eye toward providing a general characterization of geminate behavior as well as a deeper understanding of geminates in a principled and systematic way under the Optimality Theoretic framework. The fundamental proposal made in this dissertation is to have the range of surface geminate patterns follow from varying the ranking of key constraints. Depending on the ranking of the key constraints, languages select different output forms from the same input form. Thus, the key constraints not only conspire to produce anti-integrity/anti-inalterability effects, but they also determine what a language does "do" with its input geminates (i.e....