Deciding to use energy healing modalities: An exploratory study about motivational factors

The purpose of this study was to examine the decision-making process of individuals who use the energy healing modalities of homeopathy, reflexology, acupuncture, and Jin Shin Jyutsu. A qualitative design was selected because the personal nature of decision-making was best accessed through self account. Content analysis was used to examine the data because it both describes and quantifies phenomena. The study sample comprised nine volunteers who met study requirements. Data provided limited initial support of the motivating factors suggested in Astin's (1998) study. However, after consideration of all qualitative data, the original categorical definitions of dissatisfaction with conventional medicine, desire for personal control, and philosophical congruence were amplified or clarified. Additional motivating factors were also described and defined in this study. Therefore, this study identified healing system attributes, outcome, pleasure, timing, and recommendation as factors influencing the decision to use alternatives