The Evolution of Flamenco in New Mexico as Compared to Spain: An Economic Perspective

The introduction of a cultural art complex into the world market inevitably results in modifications to its original form. This article explores the evolution of the Flamenco art complex as an export, and examines the question of whether the economic viability of this art form comes at the cost of cultural integrity. In congruence with this question, it analyzes how the relationship between artist and consumer has shaped the art complex into its contemporary form. Through a case study based in Albuquerque, New Mexico this article contrasts the existing Flamenco microcosm in New Mexico with Flamenco as it is performed in Andalucía, Spain, to bring to light the viability of the Flamenco art complex in two distinct regions of the world. It argues that as an import in the United States, Flamenco depends on the role of consumers for its economic viability. Findings based on this case study imply that the adaptation of an art complex to a foreign audience can in some cases, result in a positive reinforcement of its traditional elements while promoting its economic viability in the world market