Attrition from Web-Based Cognitive Testing: A Repeated Measures Comparison of Gamification Techniques

The prospect of assessing cognition longitudinally and remotely is attractive to researchers, health practitioners, and pharmaceutical companies alike. However, such repeated testing regimes place a considerable burden on participants, and with cognitive tasks typically being regarded as effortful and unengaging, these studies may experience high levels of participant attrition. One potential solution is to gamify these tasks to make them more engaging: increasing participant willingness to take part and reducing attrition. However, such an approach must balance task validity with the introduction of entertaining gamelike elements.Science Foundation IrelandBritish Heart FoundationCancer Research UKEconomic and Social Research CouncilMedical Research CouncilNational Institute for Health Researc