Pengaruh Marketing Mix terhadap Minat Pembelian Motor Yamaha di Surakarta Tahun 2017

This study aims to determine the effect of products, prices, locations and promotions on the interest in buying Yamaha motorbikes in Surakarta. The population in this study were respondents / consumers who bought Yamaha Motorbikes while the sample used was 100 respondents. Based on the results of the study it is known that product variables with a value of tcount of 3.808 and ttable of 2,000 while the significance of 0.000 is smaller than () = 0.05, which means that the product has a significant influence on purchase interest. Price variable with a value of tcount of 6.934 and ttable of 2,000 while the significance of 0,000 is smaller than () = 0.05, which means that prices have a significant influence on interest in buying. Location variables with a tcount of 3.165 and ttable of 2,000 while the significance of 0.002 is smaller than () = 0.05, which means that the location has a significant influence on interest in buying. Promotional variables with a tcount of 2.226 and t table of 2,000 while the significance of 0.028 is smaller than () = 0.05, which means that the promotion has a significant influence on interest in purchasing