An alternative to Kim and Warde’s mixed randomized response model

When open or direct surveys are about sensitive matters (e.g. gambling habits, addiction to drug and others intoxicants, alcoholism, proneness to tax invasion, induced abortions, drunken driving, history of past involvement in crimes, and homosexuality), non-response bias and response bias become serious problems because people oftentimes do not wish to give correct information. To reduce non-response and response bias, various alternative approaches have been proposed, for example a randomized response survey technique, or a mixed randomized response model using simple random sampling with a replacement sampling scheme that improves the privacy of respondents, proposed by authors Kim and Warde. In this paper we have suggested an alternative to Kim and Warde’s mixed randomized response model to estimate the proportion of qualitative sensitive variable under the conditions presented in both the cases of completely truthful reporting and less than completely truthful reporting by the respondents. Properties of the proposed randomized response model have been studied along with recommendations. We have also extended the proposed model to stratified random sampling. Numerical illustrations and graphs are also given in support of the present study