The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoya...
It is a Hospitality and Administration program-specific course of a theoretical and practical nature...
Tourism marketing as a distinct field of marketing services has been and will certainly be a discipl...
Tourism marketing is the collective name given to the various marketing strategies and sources avail...
International audienceThe marketing landscape has changed dramatically in recent years, especially f...
International audienceThe marketing landscape has changed dramatically in recent years, especially f...
International audienceThe marketing landscape has changed dramatically in recent years, especially f...
International audienceThe marketing landscape has changed dramatically in recent years, especially f...
International audienceThe marketing landscape has changed dramatically in recent years, especially f...
International audienceThe marketing landscape has changed dramatically in recent years, especially f...
aking an integrative approach, this highly visual, four-color book discusses hospitality marketing f...
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses...
Tourism can be a challenging subject for students because it is both dynamic and susceptible to econ...
Marketing Communications for Tourism and Hospitality: concepts, strategies and cases is the first te...
It is a Hospitality and Administration program-specific course of a theoretical and practical nature...
This course is designed for students to gain an understanding of contemporary marketing practices an...
It is a Hospitality and Administration program-specific course of a theoretical and practical nature...
Tourism marketing as a distinct field of marketing services has been and will certainly be a discipl...
Tourism marketing is the collective name given to the various marketing strategies and sources avail...
International audienceThe marketing landscape has changed dramatically in recent years, especially f...
International audienceThe marketing landscape has changed dramatically in recent years, especially f...
International audienceThe marketing landscape has changed dramatically in recent years, especially f...
International audienceThe marketing landscape has changed dramatically in recent years, especially f...
International audienceThe marketing landscape has changed dramatically in recent years, especially f...
International audienceThe marketing landscape has changed dramatically in recent years, especially f...
aking an integrative approach, this highly visual, four-color book discusses hospitality marketing f...
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses...
Tourism can be a challenging subject for students because it is both dynamic and susceptible to econ...
Marketing Communications for Tourism and Hospitality: concepts, strategies and cases is the first te...
It is a Hospitality and Administration program-specific course of a theoretical and practical nature...
This course is designed for students to gain an understanding of contemporary marketing practices an...
It is a Hospitality and Administration program-specific course of a theoretical and practical nature...
Tourism marketing as a distinct field of marketing services has been and will certainly be a discipl...
Tourism marketing is the collective name given to the various marketing strategies and sources avail...