Brand of quality VITALITY PLUS

Purchasing more expensive products the attention is focused on their quality and lifetime. The bachelor thesis is aimed especially at these product life and presents the Czech Quality Program and a brand of Quality Vitality plus. This brand has been newly included in the Czech Quality Program since 2017. The brand of Quality Vitality plus is awarded by the Association of Czech Consumers for non-food products, for which the manufacturer declares lifetime that is adequate with the real expectations of the consumer. The work analyses the attitude of the holders and representatives of the general public to this brand