Economic demand response (DR) is intended to lower locational marginal prices (LMP) in wholesale energy markets during peak hours. DR resources are paid LMP and that cost is allocated to energy buyers. Market operators use a "net benefits test" to determine if DR is cost effective. This test identifies the LMP threshold below which DR is not cost effective; however, it cannot identify an optimal quantity of DR. Under the current net benefits test, acquisition of "all cost-effective DR" effectively results in a wealth transfer from generators to DR resources and LMPs that are no lower than without DR. Since DR, unlike energy, has no utility, this is not an ideal test of DR cost effectiveness. In this paper, we present a) an alternative metho...