Using Global Content Balancing to Solve the Broadband Penetration Problem in the Developing World: Case Study, India

The growth of broadband services in India has been a fraction of the otherwise very impressive cellular growth of almost 500 million+ connections in the past decade. We extend our work in [1], in which we defined and analyzed the causes of the stagnation of broadband penetration in India, and propose a comprehensive solution. Specifically, we understand the problem from a business perspective, and then propose a novel techno-economic model that is shown to lead to enhanced broadband penetration. This model is based on a concept that we term global content balancing - showcasing the relationship between content and the proliferation of broadband. We show the working of this model and postulate reasons for its acceptability and success. A simulations study evaluates our solution and compares it to usage-based approaches, showing a return on investment improvement