Add to ORKGKejayaan keluaran baharu sangat penting kepada keunggulan organisasi dalam persekitaran yang pantas berubah. Tujuan kajian ini ialah untuk menyiasat kesan tiga dimensi orientasi pasaran, khususnya, penjanaan perisikan pasaran, penyebaran perisikan pasaran, dan daya gerak balas firma kepada perisikan pasaran ke atas prestasi keluaran baharu dalam pasaran. New product success is important for organizational survival in rapidly changing environments. The aims of this study is to investigate the impact of three dimensions of market orientation (MO), namely generation of market intelligence, dissemination and responsiveness on the success of new product in the marketplace
The extant literature shows that the strength of the market orientation–performance relationship dec...
Ever increasing change in the lifestyles and with the emergence of the middle class in Iran, the fur...
Some scholars have suggested recently that a market-oriented culture leads to superior performance, ...
The implementation of the concept Market Orientation creates comparative advantage for the organizat...
This research examined between the mediating impact of new product innovativeness on the relationshi...
Recently, market orientation has drawn significant attention in the manufacturing sector because of ...
In today\u27s business world, one of the most important problems that companies encounter is new pro...
In today\u27s business world, one of the most important problems that companies encounter is new pro...
Rapid changes in globalization trends demand manufacturers to improve quality, serviceability and ve...
A central tenet of the market orientation construct is the need for virtually all departments, not j...
The extant literature implies that export companies attempt to improve export new product performanc...
The importance of developing new product in Malaysia has started to gain the academician and practit...
Purpose The purpose of this paper is to investigate the role of market orientation for small manufac...
textabstractEmpirical research has demonstrated that a market orientation has in general a positive ...
Purpose The purpose of this paper is to investigate the role of market orientation for small manufac...
The extant literature shows that the strength of the market orientation–performance relationship dec...
Ever increasing change in the lifestyles and with the emergence of the middle class in Iran, the fur...
Some scholars have suggested recently that a market-oriented culture leads to superior performance, ...
The implementation of the concept Market Orientation creates comparative advantage for the organizat...
This research examined between the mediating impact of new product innovativeness on the relationshi...
Recently, market orientation has drawn significant attention in the manufacturing sector because of ...
In today\u27s business world, one of the most important problems that companies encounter is new pro...
In today\u27s business world, one of the most important problems that companies encounter is new pro...
Rapid changes in globalization trends demand manufacturers to improve quality, serviceability and ve...
A central tenet of the market orientation construct is the need for virtually all departments, not j...
The extant literature implies that export companies attempt to improve export new product performanc...
The importance of developing new product in Malaysia has started to gain the academician and practit...
Purpose The purpose of this paper is to investigate the role of market orientation for small manufac...
textabstractEmpirical research has demonstrated that a market orientation has in general a positive ...
Purpose The purpose of this paper is to investigate the role of market orientation for small manufac...
The extant literature shows that the strength of the market orientation–performance relationship dec...
Ever increasing change in the lifestyles and with the emergence of the middle class in Iran, the fur...
Some scholars have suggested recently that a market-oriented culture leads to superior performance, ...