Add to ORKGOur study is an empirical test of the antecedents and consequences of consumer confusion in the context of the financial services industry. Using quantitative analysis the findings reveal that expectations, attribute and information confusion significantly affect overall confusion. Moreover, expectations and attribute confusion do not affect satisfaction while information confusion has a significant impact on information satisfaction. Furthermore, we find significant impact of overall confusion, attribute satisfaction and information satisfaction on purchase decision. In comparison with earlier studies the findings also suggest that confusion is an industry specific construct and highlights the need for further research in this area. 2010</...
This study aims to provide insights on the concept of experience, its effect on consumer behavior an...
The purpose of the study is to provide a better understanding of pre-decisional conflict between dif...
Uncertainty is an important concept within consumer behavior which to date is under-theorized, espec...
Our study is an empirical test of the antecedents and consequences of consumer confusion in the cont...
Our study is an empirical test of the antecedents and consequences of consumer confusion in the cont...
Our study is an empirical test of the antecedents and consequences of consumer confusion in the cont...
Limited attention has been given to the construct of consumer confusion. Furthermore, studies have n...
Purpose - Consumer sovereignty assumes that consumers have adequate product information and are able...
Consumer confusion, caused by product similarity, choice and/or information overload, and the presen...
Consumer confusion has become an ever increasing problem as the rapid global market developments, le...
Purpose – The purpose of the paper is to suggest a novel framework of consumer confusion based on th...
Previous empirical research on the relationship between consumer confusion and customer satisfaction...
High-tech products (such as smartphones, notebooks, and tablets) have been characterized as being in...
Smartphone is highly popular device in Indonesia. However, development of smartphone technology and...
Because of consumers' confusion with an over the counter drug, feelings of frustration lead an indiv...
This study aims to provide insights on the concept of experience, its effect on consumer behavior an...
The purpose of the study is to provide a better understanding of pre-decisional conflict between dif...
Uncertainty is an important concept within consumer behavior which to date is under-theorized, espec...
Our study is an empirical test of the antecedents and consequences of consumer confusion in the cont...
Our study is an empirical test of the antecedents and consequences of consumer confusion in the cont...
Our study is an empirical test of the antecedents and consequences of consumer confusion in the cont...
Limited attention has been given to the construct of consumer confusion. Furthermore, studies have n...
Purpose - Consumer sovereignty assumes that consumers have adequate product information and are able...
Consumer confusion, caused by product similarity, choice and/or information overload, and the presen...
Consumer confusion has become an ever increasing problem as the rapid global market developments, le...
Purpose – The purpose of the paper is to suggest a novel framework of consumer confusion based on th...
Previous empirical research on the relationship between consumer confusion and customer satisfaction...
High-tech products (such as smartphones, notebooks, and tablets) have been characterized as being in...
Smartphone is highly popular device in Indonesia. However, development of smartphone technology and...
Because of consumers' confusion with an over the counter drug, feelings of frustration lead an indiv...
This study aims to provide insights on the concept of experience, its effect on consumer behavior an...
The purpose of the study is to provide a better understanding of pre-decisional conflict between dif...
Uncertainty is an important concept within consumer behavior which to date is under-theorized, espec...