What influences ethnic entrepreneurs’ decision to start up: Some evidence from Aberdeen, Scotland

ABSTRACT The purpose of this paper is to investigate the factors that influences ethnic entrepreneurs decision making to start a new business in Aberdeen, Scotland. By doing so, this paper investigates the motives, drivers and attitudes of ethnic minorities towards entrepreneurship opportunities in Aberdeen, Scotland. Using qualitative data, we explore the motivational factors of 25 ethnic entrepreneurs by conducting in depth face to face interviews with them. Our results reveal some interesting motivational factors which influences ethnic entrepreneurs decision to dive in and starting up a new venture in Aberdeen, Scotland. Some of these include a positive mind set or attitude, self-efficacy, strong determination, market research knowledge (due diligence), good financial management, and knowing the local business culture along with others