Hotel performance analysis based on Booking.com reviews

In this thesis, we analyze hotels reviews provided by the Booking web platform, relative to hotels located in the heart of six important European cities. By analyzing the various attributes of the hotels and the scores and contents of the reviewer evaluations, we cluster the hotels according to the number of monthly reviews and monthly ratings of the hotel. We aim to find commonalities and characteristics, weak and strong points of hotels in European cities and propose some possible improvements based our analysis results