Understanding and explaining the risk-return relationship is considered as a main issue in finance. Since the mean-variance model, the investment decision for both investors and firms is based on an optimization of risk and return. Nevertheless, the observation of anomalies in financial markets, the succession of financial crises and the growing interest to the extra-financial rating require broadening the spectrum analysis of this relationship. In our research work, we shed light on the investment decision for three assets (equities, bonds and derivatives). First, we study asset pricing models and especially the three-factor Fama and French (1993) model in explaining value and size premiums on the French stock market. We show that factor m...