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semioticsBook
International audienceUsing ethnographic interviews and Greimasian semiotics, this study explores second-generation ethnic consumers’ perceptions of physical shopping environments from a cultural identity perspective. It reveals how second-generation ethnic consumers make decisions about where to shop for cosmetics. The key results reveal the identity dimensions of shopping behaviour that retail stores wanting to target second-generation ethnic consumers must take into consideration
This study explores how shopping centre attributes can be adapted to culture-related shopping behavi...
In today's multicultural societies, ethnic targeting is an increasingly important marketing strategy...
Over an impressively short period of time, the established demarcation between local and foreign mar...
International audienceUsing ethnographic interviews and Greimasian semiotics, this study explores se...
Using ethnographic interviews and Greimasian semiotics, this study explores second-generation ethnic...
International audienceThis communication explores consumers' perception of shopping environments fro...
International audienceThis communication explores consumers' perception of shopping environments fro...
International audienceWith a rapidly growing number of consumers experiencing migration around the w...
International audienceBy means of qualitative studies of ethnic consumers with Moroccan, Tahitian, T...
Recent growth in international trade, globalisation, migration and tourism has led to the creation o...
International audienceThis research focuses on second-generation female consumers’ relationship to c...
International audienceThis research focuses on second-generation female consumers’ relationship to c...
Explored is how shopping centre attributes can be adapted to culture-related shopping behaviour of e...
Background: The ethnic subcultural consumer is a valuable segment in the multicultural societies of...
Ethnic marketing highlights the significance of ethnic and cultural influence on the perception of t...
This study explores how shopping centre attributes can be adapted to culture-related shopping behavi...
In today's multicultural societies, ethnic targeting is an increasingly important marketing strategy...
Over an impressively short period of time, the established demarcation between local and foreign mar...
International audienceUsing ethnographic interviews and Greimasian semiotics, this study explores se...
Using ethnographic interviews and Greimasian semiotics, this study explores second-generation ethnic...
International audienceThis communication explores consumers' perception of shopping environments fro...
International audienceThis communication explores consumers' perception of shopping environments fro...
International audienceWith a rapidly growing number of consumers experiencing migration around the w...
International audienceBy means of qualitative studies of ethnic consumers with Moroccan, Tahitian, T...
Recent growth in international trade, globalisation, migration and tourism has led to the creation o...
International audienceThis research focuses on second-generation female consumers’ relationship to c...
International audienceThis research focuses on second-generation female consumers’ relationship to c...
Explored is how shopping centre attributes can be adapted to culture-related shopping behaviour of e...
Background: The ethnic subcultural consumer is a valuable segment in the multicultural societies of...
Ethnic marketing highlights the significance of ethnic and cultural influence on the perception of t...
This study explores how shopping centre attributes can be adapted to culture-related shopping behavi...
In today's multicultural societies, ethnic targeting is an increasingly important marketing strategy...
Over an impressively short period of time, the established demarcation between local and foreign mar...
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