Food and waste consumption: consumer representations and consequences for their behavior.

International audienceThis communication aims to understand consumers’ behavior in response to food waste, using the theory of social representations. A first series of semi-structured interviews with 22 consumers and a free association questionnaire with 76 consumers identify five representational domains associated with food waste: those of packaging, poverty, domesticity, retailing/consumption, and food). The results show that food waste depends on the individual’s emotional and gustatory, health-related, economic and/or symbolic and moral representations that is the individual