KAJIAN KRITIS : CORPORATE SOCIAL RESPONSIBILITY ( CSR ) DAN STRATEGI MENCAPAI KEUNGGULAN KOMPETITIF.

Corporate social responsibility (CSR) is how about companies manage the business process to produce an overall positive impact on society. CSR becomes an integral part of wealth creation process which if managed properly should enhance the competitiveness of business and maximize the value of wealth creation to society Corporation can use their CSR effort to improve their competitive context ( the quality of the business environment in the location where they operate). Competitive context has always been important to strategy.Using CSR to enhance competitive context align social and economic goals and improves a company’s long terms business prospect. Adressing context enables company not only to give money but also leverage it capabilities and relationships in support of CSR causes. By aligning CSR and strategy result in greater social good even as it strenghthens a company’s competitive adventage. Key Words : Corporate Social Responsibility, Strategy, Competitive Advantage