ANALISIS FAKTOR- FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK NUTRITIONAL SHAKE HERBALIFE DI RUMAH NUTRISI KOTA MOJOKERTO

ABSTRACT Pertiwi, Putri Hana, 2018, analysis of factors that influence the purchase decision of nutritional shake herbalife products in the nutritional home of the city of Mojokerto. Final project / Script, Marketing Management Study Program, Faculty of Economics, Majapahit Islamic University (UNIM) Lecturer I : Eny Setyariningsing, SE., MM Lecturer II : Budi Utami, SE., MM This study aims to analyze the factors that influence the purchase decision of Herbalife Nutritional Shake products. The data used are primary and secondary data. The sample studied was 83 respondents. The number of variables studied were 28 variables. The data processed using factor analysis of 26 variables can be further analyzed. There are 2 variables released because the MSA value is