pengaruh kompetensi dan kepercayaan diri investor terhadap perilaku perdagangan saham pada masyarakat surabaya

in decision making related to investment, selection process is not an easy job for the investors. this is true when they do it in an uncertainty situation. besides that, choosing a certain investment asset has its own consequence such as it may be beneficial or the other way around. the purpose of this study is to determine the influence of competence and overconfidence of individual investor toward the stock trading behavior in surabaya community. the sample consists of 112 investors in surabaya and the analysis was done by partial least square to test the hypotheses. the result reveal that investor’s competence and overconfidence significantly affect their stock trading behavior in surabaya community. investor who perceive themselves to be more competence and overconfidence will act on their beliefs by trading more compared by those who less competence and overconfidence. and because some investors prefer to invested their fund using broker services than online trading