Add to ORKGThis study assessing the effect of quality perception, loyality, and brand awareness on brand equity of Viva cosmetics in Surabaya. Sampling Technique used judgement sampling. The data collection method using quistionares distributed to 130 respondents user Viv a cosmetics in Surabaya. Data were Analyzed using descpritive analysis, classification assumption test, and multiple linier regression analysis using SPSS 16.0. The independent variables used in this study are quality preception, loyality, and brand awaren ess, while the dependent variable is brand equity. The result showed that quality perception, loyality, and brand awareness were possitive significant...
 This study aims to analyze how much influence brand awareness and product quality to customer loya...
This study aims to determine brand equity, namely Brand Awarness, Brand Association, Perceived Quali...
The power of brand is lied on its capability to influence the customer behavior for shopping. In th...
Surabaya is a city which has a large population with a good economy in Indonesian. Many companies wh...
Perceptions of consumers sense about the product in regard of value obtained from a product that be ...
This study aims to analyse the impact of product quality, product availability, brand image, brand c...
ABSTRACT The use of cosmetics has become an inseparable part of human life. Cosmetics are...
This study aims to determine the effect of perceived quality and brand awareness on brand loyalty wi...
The purpose of this study is to analyze the price and brand image of consumer loyalty. This research...
This study aimed to test the brand awareness, brand image, brand trust, customer satisfaction, and p...
The research objective was to examine the effect of brand awareness, brand association, perceived qu...
This research on purpose for knowing brand reputation effect, brand trust, and perceived quality con...
Abstract:This study aims to analyze and discuss the effects of brand awarenes, percieved of quality ...
The development of the business world today is increasingly competitive. This has led to increased c...
This research aim to analyze the effect of brand image and customer loyalty with customer satisfacti...
 This study aims to analyze how much influence brand awareness and product quality to customer loya...
This study aims to determine brand equity, namely Brand Awarness, Brand Association, Perceived Quali...
The power of brand is lied on its capability to influence the customer behavior for shopping. In th...
Surabaya is a city which has a large population with a good economy in Indonesian. Many companies wh...
Perceptions of consumers sense about the product in regard of value obtained from a product that be ...
This study aims to analyse the impact of product quality, product availability, brand image, brand c...
ABSTRACT The use of cosmetics has become an inseparable part of human life. Cosmetics are...
This study aims to determine the effect of perceived quality and brand awareness on brand loyalty wi...
The purpose of this study is to analyze the price and brand image of consumer loyalty. This research...
This study aimed to test the brand awareness, brand image, brand trust, customer satisfaction, and p...
The research objective was to examine the effect of brand awareness, brand association, perceived qu...
This research on purpose for knowing brand reputation effect, brand trust, and perceived quality con...
Abstract:This study aims to analyze and discuss the effects of brand awarenes, percieved of quality ...
The development of the business world today is increasingly competitive. This has led to increased c...
This research aim to analyze the effect of brand image and customer loyalty with customer satisfacti...
 This study aims to analyze how much influence brand awareness and product quality to customer loya...
This study aims to determine brand equity, namely Brand Awarness, Brand Association, Perceived Quali...
The power of brand is lied on its capability to influence the customer behavior for shopping. In th...