PENGARUH PERSEPSI RISIKO, PERSEPSI KEMUDAHAN PENGGUNAAN, KEUNTUNGAN RELATIF DAN KESESUAIAN TERHADAP ADOPSI MOBILE BANKING BANK BRI DI SURABAYA

Mobile Banking in this era has been very popular as a banking services. Many of banking industry have M - banking as their services to reach attention from customers and make customers feel comfort to bank services. The study aims to examine the influence of perceived risk, perceived ease of use, relative advantage and compatible on adoption of BRI mobile b anking in Surabaya. Data collected by questionnaires to 82 respondents who are using BRI mobile banking. Sampling technique used is accidental sampling technique. To analysis the hypothesis, used multiple regression analysis. The study shown that perceived risk, perceived usefulness, relative advantage and compatible have significant effect on adoption of BRI mobile banking in Surabaya. The study also shown that perceived risk has positive effect on adoption of BRI mobile banking in Surabaya but not signifi cant, perceived ease of use has positive significant effect on adoption of BRI mobile banking in Surabaya, relative advantage has positive effect on adoption of BRI mobile banking in Surabaya but not significant and compatible also has positive effect on a doption of BRI mobile banking in Surabaya but not significant. Key words : Perceived Risk, Perceived Usefulness, Rel ative Advantage, Compatible, Adoptio