ANALISIS PENGARUH CITRA NEGARA ASAL, KUALITAS PRODUK, DAN HARGA TERHADAP MINAT BELI KONSUMEN APPLE SMARTPHONE DI SURABAYA

The competition of smartphone market is currently very competitive and each manufacturer competing in delivering products in accordance with the wishes of consumers, especially for consumers of Indonesian market. Consumer purchase intention in a smartphone is influenced by several factors such as where the product comes from or manufactured, how the quality of the product and the price given. This study aims to determine how the image of the country of origin, product quality, and price affect consumer purc hase intention of Apple's smartphone product. The sample used in this study is the consumer smartphone users who are interested in Surabaya and or interested in purchasing Apple's smartphone. The sample used in this study were 95 respondents through an onl ine questionnaire. The results of the questionnaire and analyzed using SPSS version 21.0. Results of the study showed that the country of origin image, product quality, price and significant positive effect on consumer buying interest. Keyword : Country of Origin Image, Product Quality, Price, Consumer Purchase Intension