PENGARUH PROMOSI PENJUALAN, HARGA DAN CITRA MEREK TERHADAP PENGAMBILAN KEPUTUSAN NASABAH MEMILIH TABUNGAN XTRA CIMB NIAGA DI SURABAYA

The economic development that is currently rapid effect of all around product type and kinds banking service such as saving example. Savings is a deposit in the form of money from individual. The purpose of the reseach analyze to examine the effect of sales promotion, price and brand image of the customer’s decision making savings. The results of the research indicate (1) sales promotion not significants effect on decision making savings customers Xtra CIMB Niaga in Surabaya (2) price significants effect on decision making savings customers Xtra CIMB Niaga in Surabaya (3) brand image not significants effect on decision making savings in Surabaya. Keywords : Sales Promotion, Price, Brand Image, Decision Making