PENGARUH LOKASI, PROMOSI, WORD OF MOUTH , DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN NASABAH UNTUK MENABUNG PADA BANK JATIM DI KOTA SURABAYA

This study attempts to investigate the effect of location, promotion, word of moth and service quality on costumer’s decision to save the bank Jatim in the city of Surabaya. Variables used in th is research are location, promotion, word of mouth and service quality. The sample consists of 85 customers of Bank Jatim Surabaya selected through the judgment sampling technique. The data should fulfil the requirements of Classical assumption test, which is consist of normality test, Multicollinearity test, Heteroskedasticity test and Autocorrelation test. The statistical test of hypotheses consist of F test, Adjusted R Square test and t test. The research data were normally distributed. Based on F - test, all the variables effect together. T - test showed that the variable promotion and service quality on customer’s decision to save the bank Jatim Surabaya is significant effect. However,location and word of mouth on customer’s decision to save the bank Jatim Surabaya is not significant Key words: Location, Promotion,Word of mouth, Service quality, Costumer’s decisio