PENGARUH LITERASI KEUANGAN, PENDAPATAN, DAN PENDIDIKAN TERHADAP KEPUTUSAN INVESTASI KELUARGA ETNIS CHINA DI SURABAYA

Chinese in Surabaya capable of managing the family finances well, they were able to boost the economy of Surabaya, with a series of economic behavior that was amazing through the private sector, either through investment. In the investment decisions, respondens is expected so that they have the financial literacy which relevant with their needed, as well as income and education can take the good advantage.This research aims to know the effect of financial literacy, income, and education on the investment decisions. The sample in this research were 123 respondens Chinese in Surabaya with the minimum income 4,000,000 rupiahs. The data used in this study is qualitative data with questionnaire as an instrument. The sampling methods were purposive and convenience sampling. The analysis technique used were oneway anova and simple regression analysis. The results of this research showed that financial literacy has a significant effect on the investment decisions, while income and education have no significant effect on the investment decisions