PENGARUH HUBUNGAN PEMASARAN, KEPUASAN DAN NILAI YANG DIRASA TERHADAP LOYALITAS MEREK HONDA BRIO DI SURABAYA

The relation of marketing have the purpose of establishing a long-standingrelationship that is mutually satisfy it by parties who have of primary importance in order to obtain and maintain a preference and the sustainability of their business. In addition reaction a feeling of consumers about the democratic response to a product can also affect the decision of the purchase of consumers on a product to be purchased and that has been bought. With a focus on customers, products, and a duct that profitable, the company hopes to reach growth that benefits, catching the larger part from an expenditure each client to build customer loyality. Therefore in this research researcher to know relations marketing to consumer will one brands, customer satisfaction to a brand, value perceived consumers of a brand loyalty. This research having population even all consumers honda brio in surabaya.Sample spread about 100 a questionnaire and data processed using spss 16.0 for windows. The result analysis said that relationship marketing and satisfaction in partial did not influence significantly against loyality brand while the value of it thinks is in partial influence significantly to brand loyality. But relationship marketing, customer satisfaction and perceived value is simultaneously influence significantly to loyality brand of Honda Brio in Surabaya. Keywords : Relationship Marketing, Satisfaction, Perceived Value, Brand Loyalty