FAKTOR PENENTU YANG MEMPENGARUHI PENGGUNAAN LAYANAN INTERNET BANKING

This study aims to analysis the important factor that influence the use of internet banking according to Booklet Perbankan Indonesia 2016 and the implication for the marketing of internet banking services. Security has become a determining factor which a ffecting the use of internet banking services. It is important for the bank to find out how to maint ain the customers who have used the internet b anking services in order to encounter competition with a variety of banking services distribution chann els inn ovation. This research used pu rposive and snow ball sampling. Data collection is done by distributing questionnaires to individual users of internet banking in Indonesia. The results showed that security as the important determining factors that influence to use internet banking, while auxiliary features do not. Keywords: Internet banking, Consumer behavior, Security, Auxiliary feature